horses for sale

horses sale for

for horses sale

for sale horses

sale horses for

sale for horses

As you can see there are a maximum of six possible ways a three word phrase could be entered into a search engine.

Now you need to find out if these permutations are actually being searched for. This is where the Wordtracker service comes into its own. Click here to get a free Wordtracker trial.

Go to Wordtracker now and in the "Keyword Universe" choose the database called "Precise".

Then in the right hand panel enter the six different keyword combinations, and hit the "Proceed" button.

Wordtracker now tells us that out of our six combinations, two of them appear in its database (NOTE: at the time of writing it did). They are...

horses for sale

for sale horses

You might be thinking that you could have figured this out for yourself. But its vital that you understand you need to stop second-guessing markets and users behaviors based on your own opinions and assumptions. Use these tools like Wordtracker to actually tell you how the markets are behaving.

I have sometimes found three and four phrase permutations using this method. Phrases that to me appeared "stupid" if entered in the search engines... but someone, somewhere is doing it! This why you need to do this step and NOT guess the permutations.

Also searchers sometimes enter a keyword phrase using the "space" and the "+" sign. E.G. "1 2 3" can be entered in as "1+2+3" and also "1 +2 +3". This is great tip if you want to use your keyword lists on Google Adwords.

So taking our example keyword phrase lets see how many permutations we can now generate.

horses for sale

for sale horses

I trust that what you've read so far has been informative. The following section should go a long way toward clearing up any uncertainty that may remain.

horses+for+sale

for+sale+horses

horses +for +sale

for +sale +horses

Now let's use misspellings to come up with even more keyword combinations. A great tool for this is Misspelled Keywords.

Simply enter "horses for sale" and select from six ways to find misspellings. Dictionary lookup, keyboard mistakes, trim first/last character, swap character, double characters, and... add 's' ending.

For this example I only selected the "dictionary lookup" and "keyboard mistakes". The tool returned 1360 possible misspelling combinations. If I'd used all the selections, it would have come back with over 8500. Just for one phrase!

Now let's enter these misspellings into Wordtracker's Precise database like we did above. The results? Wordtracker returns the following (NOTE: at the time of writing):

horses foe sale

horses fpr sale

horses for sail

horses for slae

Which now get turned into twelve new terms:

horses foe sale

horses fpr sale

horses for sail

horses for slae

horses+foe+sale

horses+fpr+sale

horses+for+sail

horses+for+slae

horses +foe +sale

horses +fpr +sale

horses +for +sail

horses +for +slae

Finally you are going to want to join the words together, so "horses for sale" becomes "horsesforsale", and yes this appeared in the Wordtracker database.

Using the method of keyword generation outlined above, what started out as one keyword phrase, "horses for sale" has now turned into 19 keyword phrases you can use on Google Adwords. Phrases that are actually being used by surfers in the search engines.

So there you have it, how to build adgroups which are TIGHTLY focused on the keyword phrase you are wanting to bid on.

You can't predict when knowing something extra about Pay-Per-Click Advertising will come in handy. I wish that this will benefit you very much.